NAPLES, Fla.--(BUSINESS WIRE)--Oct. 15, 1996--Happy Puppy, the number one games site on the World Wide Web, Tuesday announced the launch of its new "The Happy Explorer" promotion.
The three month contest, beginning on Oct. 15, 1996 and running through Jan. 15, 1997, enables users who download Microsoft's Internet Explorer 3.0 to register for the contest to win a brand new 1997 Ford Explorer sport utility vehicle, in addition to many other prizes.
"We wanted Microsoft to be more than a sponsor on Happy Puppy's site; we wanted to form a strategic partnership with Happy Puppy," said Sean Simon, media planner at Microsoft's Interactive advertising agency, Anderson & Lembke. "Their users have a firm understanding of the benefits Microsoft's Internet Explorer gives them in their gaming experience, in addition to their total Internet experience."
Similarly, Curtis Giesen, vice president of sales and marketing for Happy Puppy, feels that "by developing a customized marketing program with Microsoft and Anderson & Lembke, Happy Puppy will also be able to help build a customer relationship that cannot be duplicated through traditional media."
The "The Happy Explorer" promotion is limited to one entry per household. Registrants are eligible for various levels of prizes. One grand prize winner will receive a new 1997 Ford Explorer; three second place winners will each receive an ultimate multimedia PC with one winner selected every month; and third place winners will each be awarded with various Microsoft game titles throughout the promotion.
Happy Puppy, accessible via http://happypuppy.com, operates the busiest gaming site on the Internet and reaches more game enthusiasts than any other site. In September 1996, the site received a record 4.6 million hits on one day representing some 57,000 visitors.
Recently, Business Week cited Happy Puppy's 35 percent growth in ad sales per month since May as "a mecca for advertisers pushing everything from games to MTV to Sunny Delight juice."
"Happy Puppy is aggressively pursuing the unique interactive opportunities of the Web," said Giesen. "We view ourselves as a new media advertising laboratory, and we are currently working on some very innovative formulas with some of the most aggressive marketers on the Web."
Launched in February 1995, Happy Puppy is part of the Attitude Network, which develops dominant media brands in specific areas of interest.
CONTACT: Happy Puppy
Bridget Massey, 617/482-5917
or
Rogers & Cowan
Steve Honig, 310/201-8847
No comments:
Post a Comment